Over the top (OTT) -The Dawn of new Era




                        Over the top (OTT) -The Dawn of new Era
We all are facing the worlds pandemic covid-19 and along with all sectors it is also done impact on film industry too.so the filmmakers cannot afford the delay of release date of movies.A bunch of filmmakers have decided to take their movies to video streaming platforms instead of queuing up for theatrical release when theatres reopen.So they have choose the ott platform..so lets know about Over the time platforms.
Over the top provide the film and television content on  high internet speed.An over-the-top (OTT) media service is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.It has also been used to describe no-carrier cellphones, where all communications are charged as data,avoiding monopolistic competition, or apps for phones that transmit data in this manner, including both those that replace other call methods and those that update software.
Ott has been rich on popularity and on edge of profitability.It is especially refferd bu young audience.OTT is similar to a traditional satellite or cable TV provider, but streamed over the public Internet, rather than a closed, private network with proprietary equipment such as set-top boxes.
OTT content can be accessed directly on a computer, but it is often watched on a Web-enabled television or through an Internet-enabled device, such as a Roku or Apple TV, connected to a conventional television.Over-the-top services are typically accessed via websites on personal computers, as well as via apps on mobile devices (such as smartphones and tablets), digital media players (including video game consoles), or televisions with integrated Smart TV platforms.

It has 2 types-
  • Transactional video on demand (TVOD)
  • Subscription Video on Demand(SVoD)
Transactional video on demand (TVOD) -services rent or sell movies or television shows one at a time. The best-known service is Apple's iTunes, which added television shows to its music offerings in 2005. Full-length movies followed in 2006. Vimeo on Demand is a TVOD service launched in 2013 with the aim of providing independent filmmakers with a new outlet to sell content; it is a fee-based add-on to Vimeo's free content. Vimeo has also begun creating its own original programming. Amazon Instant Video is a TVOD that debuted in 2006 as Amazon Unbox; the name was changed in 2011. Like iTunes, the service rents and sells movies and television shows for separate fees. In February 2011, Amazon announced its Prime service, which offers two-day delivery of packages for a single annual fee, would add a subscription video component.
Subscription Video on Demand(SVoD)-The OTT term is most synonymous with  SVoD services that offer access to film and television content (including existing series acquired from other producers, as well as original content produced specifically for the service).Netflix began as a DVD by mail service in 1998 and added streaming in 2007. The company's first original content was the series "House of Cards," which became an immediate hit when all of the first season's episodes were released simultaneously on Feb. 1, 2013. The show offered a new way for viewers to watch a series, and propelled the company to sharply higher levels of attention and subscribers. The success of Netflix's continued expansion in original programming led other streaming video on demand (SVOD) companies to follow suit. Hulu launched in 2007 as an advertising-supported service that streamed clips and reruns from broadcast television shows—especially NBC, which was an early partner. It continued to add network partners including Walt Disney, Fox, the CW and Showtime. The company added a subscription service in 2009 and original content in 2011.Amazon Prime offers unlimited streaming of a subset of Amazon Instant Video content. The company launched its first original series in 2013, which are only available to Prime members. Networks such as HBO, Showtime and CBS offer subscription-based services streaming their content over the top.
OTT has been first use by "Gulabo Sitabo" A film of Shoojit Sarkar’s and Amitabh Bachchan- and Ayushmann Khurrana , whose rights have been acquired by Amazon Prime Video,Along with that Akshay Kumar-starrer Laxmmi Bomb, whose co-producers Fox Star Studios will stream the horror comedy on their own service Disney+Hotstar, according to people familiar with the development.
In contrast to video on demand video-delivery systems offered by cable and IPTV, which are tightly managed networks where channels can be changed instantly, some OTT services such as iTunes require that the video be downloaded first and then played, while other OTT players such as Netflix, Hulu, and Amazon Prime Video, offer movie downloads that start playing before the download completes (streaming).
The FCC categorizes the OTT services into two groups: 
1)multichannel video programming distributors (MVPDs).
2)online video distributors (OVDs).
An OVD was defined by the FCC as:
any entity that provides video programming by means of the Internet or other Internet Protocol (IP)-based transmission path where the transmission path is provided by a person other than the OVD. An OVD does not include an MVPD inside its MVPD footprint or an MVPD to the extent it is offering online video programming as a component of an MVPD subscription to customers whose homes are inside its MVPD footprint.

Content use by OTT




OTT television, usually called online television or internet television or streaming television, remains the most popular OTT content. This signal is received over the Internet or through a cell phone network, as opposed to receiving the television signal from a terrestrial broadcast or satellite. Access is controlled by the video distributor, through either an app or a separate OTT dongle or box, connected to a phone, PC or smart television set. By mid-2017, 58 per cent of US households would access one in a given month and advertising revenues from OTT channels exceeded those from web browser plug-ins.
OTT messaging is defined as instant messaging services or online chat provided by third parties, as an alternative to text messaging services provided by a mobile network operator.An example is the Facebook-owned mobile application WhatsApp, that serves to replace text messaging on Internet connected smartphones. Other providers of OTT messaging include Viber, WeChat, Skype, Telegram and Google Allo.
OTT voice calling, usually called VOIP, capabilities, for instance, as provided by Skype, WeChat, Viber, and WhatsApp use open internet communication protocols to replace and sometimes enhance existing operator controlled services offered by mobile phone operators.

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